One of the most common reasons website projects run over time and over budget isn't the build itself — it's waiting for client-side content. Here's everything you should have ready before day one.
Your logo and brand assets
Ideally in SVG format (scalable, clean). If you only have a JPG, that's workable — but an SVG is strongly preferred. If you don't have a logo at all, now is the time to sort one before the project starts.
Also useful: your brand colours in hex codes (e.g., #D4625D), and any fonts your brand uses.
Your copy (words)
What do you want to say on your homepage? What's your headline? What are your services? What makes you different? This is the hardest part for most business owners — but it's also the most important. A beautiful site with weak copy won't convert.
If writing isn't your strength, brief it to someone who can write it, or share some bullet points and we'll shape it.
Photography
Real photos of your business, your team, and your work outperform stock images dramatically. Even decent smartphone photos are better than generic stock. Collect them all in one folder before we start.
Your domain and hosting credentials
If you already have a domain, you'll need to be able to access the DNS settings. Usually that means access to wherever you bought the domain (GoDaddy, GoDaddy, etc.).
Three sites you like
Share three websites — in any industry — whose design or tone you like. It saves more back-and-forth than any brief.
One decision-maker
The projects that stall are the ones where feedback has to go through three people before coming back. Nominate one person to give feedback and approve stages. That alone can save a week.