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Writing on the web.

Practical articles on websites, SEO, and digital presence for small businesses — no fluff.

Process
Process·1 July 2026·4 min read

What to Have Ready Before You Start Building Your Website

The projects that run smoothly are the ones where the client comes prepared. Here's the exact checklist we send every new client before we start.

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Guides
Guides·24 June 2026

Stripe vs Shopify: Which Should a Small Irish Business Use?

Both are excellent products. But they're built for different things — and choosing the wrong one is an expensive mistake.

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Tips
Tips·17 June 2026

When Should You Redesign Your Website? (And When Should You Not?)

A full redesign isn't always the answer. Here's how to tell the difference between a site that needs replacing and one that just needs a tune-up.

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Guides
Guides·10 June 2026

SEO for US Small Businesses in 2026: What Actually Works

Forget the jargon. Here's a grounded, practical guide to getting your US small business found on Google — without paying for ads.

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Guides
Guides·3 June 2026

What Are Core Web Vitals and Why Do They Affect Your Sales?

Google's Core Web Vitals are no longer just a technical checkbox — they directly affect where your site ranks and whether visitors stay. Here's what they are in plain English.

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Business
Business·27 May 2026

Your Google Business Profile Is Not a Website — Here's Why Both Matter

Google Business Profiles are powerful and free — but widely misunderstood. Here's what they do well, what they can't do, and why your website is still essential.

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Business
Business·21 May 2026

Why American Service Businesses Need a Real Website in 2026

If you run a trades, home services, or local services business in the US, here's exactly how a website pays for itself — usually within weeks.

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Business
Business·20 May 2026

How Much Does a Website Cost for a US Small Business in 2026?

From $0 to $10,000+, the range is huge. Here's an honest breakdown of what you actually get at each price point — and where the real value is.

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Process
Process·14 May 2025

How Long Does It Actually Take to Build a Website?

"We'll have it done in two weeks" is something a lot of agencies say. Here's what a realistic, honest timeline looks like — and what makes projects run late.

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Guides
Guides·3 May 2025

Website Builders vs Custom Code: What's Actually Right for You?

Wix, Squarespace, and Webflow are genuinely good tools. Here's an honest look at when they make sense — and when they don't.

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Tips
Tips·22 April 2025

5 Signs Your Website Is Hurting Your Business

A bad website is worse than no website at all. Here are the five most common warning signs — and what to do about them.

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Business
Business·8 April 2025

Why Your Small Business Needs a Custom Website in 2025

A Facebook page and a Google profile are a start — but they're rented land. Here's why owning your own website still matters, and what it actually does for you.

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