Loit

Stripe vs Shopify: Which Should a Small Irish Business Use?

Loit·24 June 2026·5 min read

Both are excellent products. But they're built for different things — and choosing the wrong one is an expensive mistake.

If you need to sell online, you'll encounter both of these names early. They're both genuinely good products, but they serve different purposes and come with very different cost structures.

Shopify: the full platform

Shopify is a complete e-commerce platform. It handles your store, your checkout, your inventory, your shipping integrations, and your customer accounts — all in one place, with a visual editor you can use without a developer.

The trade-off: $29–$299/month, plus transaction fees on top of payment processing fees, plus costs for apps (most useful Shopify functionality requires paid apps). For a business doing serious volume — hundreds of orders a month — that's reasonable. For a small business just starting out, it adds up fast.

Stripe: the payment layer

Stripe is a payment processor, not a full store platform. It handles checkout, card processing, subscriptions, and invoicing with extraordinary reliability. It doesn't come with a product catalogue or a shipping manager out of the box — you bring those.

On a custom-built site, Stripe is wired in directly. You pay 2.7% + $0.05 per transaction for European cards. No monthly platform fee. No per-transaction surcharge on top.

Which one?

If you're selling a small catalogue of products or services — fewer than 50 SKUs, relatively simple checkout — a custom site with Stripe integration will cost you significantly less over 12 months and perform better.

If you're building a large-scale retail store with complex inventory and fulfilment needs, Shopify's ecosystem is genuinely worth the cost.

Most Irish small businesses we speak to fall into the first category.

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